Massogroup

Global Highlights

• Youth are more realistic!

  2013-06-19 08:25:15

  "Procter & Gamble, Unilever and Pepsi... is likely to resonate with a more pragmatic group of teenagers...". Younger Millennials have distinctly different attitudes and ambitions to their older siblings, including greater pragmatism and a will to succeed, a new survey claims. A study from MTV, the youth-oriented cable channel, Young Millennials Will 'Keep Calm & Carry On', was based on in-home interviews, Instagram journals and the digital diaries of 1,800 younger Millennials, aged 14-17. An interesting difference was that the hero of choice for Younger Millennials was Katniss Everdeen, the arrow-slinging heroine…

• Heineken is most digitally engaged beer

  2013-06-18 08:24:09

  "60% of organic search in Google's first-page search results, compared to a sector average of less than 25%...the only other brand to achieve a similar designation was Budweiser...". Heineken is the most digitally engaged beer brand in the US, coming in ahead of rivals like Bud Light and Stella Artois, a study has argued. L2, the think tank, ranked leading brands in this sector on four criteria: the quality of their website; their search, display and email marketing efforts; the compatibility and optimisation of their marketing efforts on smartphones and tablets; and their social media presence, popularity, content and engagement. Heineken topped the rankings, earning a "genius" ranking.…

• Small businesses offer better service!

  2013-06-17 08:25:28

  Consumers are significantly happier about their service experiences with smaller companies, but tend to choose the lower prices offered by larger rivals, a new survey has found. CreditDonkey.com, a card comparison and financial education site, polled more than 1,000 Americans aged over 18 for their views about customer service and customer satisfaction and found that 52% of respondents were likely to opt for a cheaper price over a better service. This was despite the fact that 94% said their customer service experiences with small companies met or exceeded expectations, compared to just 64%…

• Global brands strong in Asia
• Tele marketing still important for loyalty
• Online video can challenge TV
• Online consumers look to trade-offs!
• Luxury hotels embrace digital