Regardless the growing trend of digital communications, brands seem still struggling on how to catch the digital trend effectively. Companies are wondering how to integrate traditional communications with online ones, things such as LoSoMo, Prosumer. Some brands have tried to utilize digital marketing tools such as SEO, social media, mobile marketing…However a comprehensive integration of traditional communications and digital marketing is not yet reached. As an integrated “branding partner” Masso Group have been active in R&D and established Digital Integration (DI@massogroup), a dedicated team, providing clients an integrated solution for online and offline communications. Together with its strategic digital partners/suppliers, DI can help clients start with social insight research, formulate integrated digital marketing strategy, then manage Implementation of a full digital marketing campaign and finally measure the result.