Masso was founded in 2000 and led by a group of
marketing professionals.

Masso, which stands for marketing solutions, are established to provide professional marketing services and consulting for the Vietnam market. We have international marketing expertise and local knowledge which are continuously enhanced by our learning and growing culture. In addition, we understand the marketing environment and operation practices of Vietnam and Asia market as well. These advantages make us a destination of branding, communications and marketing services for clients who are planning to have a business in Asia market, especially in Vietnam. Our business is built around those interconnected areas of expertise, which work together seamlessly to offer top-tier marketing solutions as follow:

(1) Branding & Marketing Strategy Consultancy: We provide both marketing & branding consultancy across stakeholders, specifically product brand marketing, corporate branding and investor relations or shareholder branding. We offer our clients a total solution for marketing & branding, starting from consumer insights and market understanding by comprehensive marketing research (in partnership with a research agency), brand leadership coaching, brand strategy including corporate identity, implementation and communications strategy as well as setting a systematic brand KPIs for following up/auditing and reporting. This total branding solution is based on our own strategic branding tool called LIP@ model (Leadership – Identity – Ps (4P)) which is registered by Masso and took multiple years for us to research and build it.

(2) Integrated Marketing Communication (IMC): We can offer clients a one-stop shop of an integrated marketing communication campaign that requires an optimum mix of traditional offline communications and online communication tools. Therefore, it also means single expertise such as: Advertising, Events Management, Public Relations, Brand Activation and Digital Marketing is one of our marketing communication services, depending on clients’ needs. This approach is based on our integrated structure with a mix of internal expertise and the international experts.

(3) Digital Integration: Regardless of the growing trend of digital communications, most of brands still find the answer that is how to follow the digital trend effectively. Companies are wondering how to integrate traditional communications with online ones such as: LOSOMO, Prosumer, etc. And they have tried to utilize digital marketing tools such as: SEO, Social media, Mobile marketing, etc. However, they are still struggling with a comprehensive integration of traditional communications and digital marketing. As an integrated “branding partner”, we have been active in R&D and established Digital Integration, a dedicated team which provides to clients an integrated solution for online and offline communications. With the strategic digital partners or suppliers, we can help clients start researching the social insight, formulate integrated digital marketing strategy, manage the Implementation of a full digital marketing campaign and finally measure the result.

(4) Marketing Services (Outsourced Marketing): Masso Group was established in 2000 so that we have more than 20 years of experience about marketing solutions. Masso is one of the best marketing agencies in Vietnam and it is an honor to work with some of the most well-known companies in the world such as: Coca Cola, Jotun, Microsoft, Vingroup, Sony, etc. We have cultivated for 30 years of field marketing experiences and local marketing environment understanding. We have been providing marketing services to many MNC brands such as P&G, Nokia, Microsoft, etc. The services include: Field marketing, Sales promotion, Sales activation, Retail channel activation and shopper marketing across 63 provinces of Vietnam and Asia market.