Bank and finance

Banking and finance is what Masso Group is knowledgeable about and strong at. We help the national biggest bank to conduct the holistic survey about consumer behavior, brand attitude toward banking, organization culture and employee satisfaction upon 500 staff, 50 leaders and 1700 consumers nationwide. We also help build brand strategy and internal branding for leading banks. Starting from consumer insight & competition landscape, we believe a strong brand strategy will drive all communication campaigns to deliver the brand promise in all the bank touchpoints. We help translate the brand strategy in different Ps (especially people for convenience and friendly service) efficiently and consistently to build a sustainable bond between banks and consumers.

Bank and finance brands trust our services including HSBC, AIA, MB Bank, Bao Viet, Agribank, Thang Long Securities…