Automobiles, vehicles and parts are also means to express lifestyle, interest and income level. It’s no longer the date when product brands become category brands. There are abundant models, product brands offerings because consumers have intention to buy and possess more than 1 vehicle product. By proactive attacking new channel like gas station, spare parts; actively conducting mystery shopper programs, capable of visualizing product features, experienced in combining trade promotion, consumer promotion and in-site merchandizing, Masso helped activate many sell-out programs and successfully deliver expected message to end-users, as well as guide technician toward proper product usage; strengthen relationship between brands, consumers, intermediaries hence increase sale and maintain brand loyalty for vehicle brands.
Mitsubitshi, Toyota, Goodyear, Castrol, BP, Shell…are some key brands that trusted and used our services.