We understand that marketing for alcohol brands, especially premium brands, needs a breakthrough concept to approach target group as well as effective tactics to align with regulations. Symbolizing the brand spirit and empowering target group to belong to brand community are key to make live the brand in the targets’ mind. Masso Group know how to build such sustainable community, know how to encourage brand contact and loyalty for alcohol brands.
By establishing a Cognac club, ultilising art of gifting, direct marketing, premium events for Remy Martin, Masso Group help the brand penetrate the market successfully. In addition, activation and PR campaign for Zorok beer with National football coach Calistor, Heineken activation and digital, Masso is confident to become a trusted branding Partner for any beer/alcohol brand.