Bank and finance

Banking and finance is what Masso Group is knowledgeable about and strong at. We help the national biggest bank to conduct the holistic survey about consumer behavior, brand attitude toward banking, organization culture and employee satisfaction upon 500 staff, 50 leaders and 1700 consumers nationwide. We also help build brand strategy and internal branding for leading banks. Starting from consumer insight & competition landscape, we believe a strong brand strategy will drive all communication campaigns to deliver the brand promise in all the bank touchpoints. We help translate the brand strategy in different Ps (especially people for convenience and friendly service) efficiently and consistently to build a sustainable bond between banks and consumers.

Bank and finance brands trust our services including HSBC, AIA, MB Bank, Bao Viet, Agribank, Thang Long Securities…


Leveraging consumer insight and brand objectives to build and execute the most effective brand communication campaign is all about what we do for construction & real estate. With distinctive nature of multi-stakeholder influences, Masso commit to investigate expectations of different perspectives to build brand strategy and message. Our approach is build corporate brand and project brand simultaneously by consistently implementing full integrated marketing communication and integrated marketing solution. That’s how Masso can distinguish our service in this industry and help distinguish our clients’ message and offering among abundant of choice and within this turbulent time.

Nippon paint, Holcim, Blue Scope Steel, Him Lam, Kingston city…have trusted and used our services


Nowadays, women consumers put more attachment to their style and their beauty. They love themselves, know how to become more beautiful and care for social image. Armed with this insight, and consultative approach attitude, and strong implementation capability, Masso Group help beauty brands embrace women beauty in the most natural and long lasting manner by create distinctive image and confidence for usage.

On the other hand, with dedicated team, strategic suppliers and skillful specialists, we are confident to provide outstanding events, take care for both product and corporate brand communication to deliver creative brand message, ensuring the consistency and maximizing the efficiency of the whole campaign to reach the final ultimate of any beauty products: brand advocacy.

Beauty brands that use Masso Group’s services could be mentioned as Nivea, Olay, Shiseido, Sisley, ENAT...

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