With the population almost reaching 90 million people, Vietnam is one of the most promising consumer markets for FMCG brands in Asia. In addition, the more the living standard improves, the more concern toward product safety, convenience consumers put on branded products to reduce risks. Thousand of products go branded (from local to global) makes consumers becomes savvy with similar offerings. As more and more brands want to share consumers’ disposable income, effort to penetrate open markets like rural area reshapes the industry on how to catch up increasing needs, how to build efficient branding as well as how to designate best suited “route-to market” strategy for any product. Moreover, branding in this consumer industry becomes more challenging these days due to fierce competition. Understanding consumers’ insight, stimulating brand trial, building brand awareness and brand loyalty through effective brand strategy and communication campaigns are what Masso Group can help FMCG brands succeed in Vietnam market.

Masso Group has created type of pioneer family day (Nestle), creative concept (ENAT), children olympic festival & first Guinness hand painting for children (Dutch Lady); carried out successful repositioning campaign and rural penetration for this brand. Moreover, proposing and implementing impressive wet sampling for bottled coffee (Birdy) at modern trade like supermarket, parking lot, combined smartly brand activation at new channels like university (Lipton), cafe, school, internet station, residential, public site (Coke), HOREKA (BAT). Masso Group also know how to explore site branding, interactive games, creative roadshow and reinforced PR to amplify the efficiency of the program. FMCG brands using Masso Group services could name a few like Lego, Dutch Lady, Coke, Lipton, P&G, Birdy, BAT, Colgate, Palmolive…


Beer and Alcohol

We understand that marketing for alcohol brands, especially premium brands, needs a breakthrough concept to approach target group as well as effective tactics to align with regulations. Symbolizing the brand spirit and empowering target group to belong to brand community are key to make live the brand in the targets’ mind. Masso Group know how to build such sustainable community, know how to encourage brand contact and loyalty for alcohol brands.

By establishing a Cognac club, ultilising art of gifting, direct marketing, premium events for Remy Martin, Masso Group help the brand penetrate the market successfully. In addition, activation and PR campaign for Zorok beer with National football coach Calistor, Heineken activation and digital, Masso is confident to become a trusted branding Partner for any beer/alcohol brand.


High tech

Within rapid changing trends, fragmented communication channels and profileration context of high tech brands where switching cost is low and product life cycle is short, branding for high tech product becomes extremely challenging. To help business to optimize high tech products for business purpose, Masso Group believes building trust, providing effective communications are key to win the competition.

Starting with market intelligence (competitor landscape and consumer usage & attitude in local market) for every communication campaign launched, Masso Group commit for long term partnership toward high tech brand, from market penetration to brand loyalty through integrated marketing solution. High-tech brands trusted our services include VNPT, Motorola, Samsung, Sony, Hitachi, S-fone, Beeline, Nokia…


Vehicles & parts

Automobiles, vehicles and parts are also means to express lifestyle, interest and income level. It’s no longer the date when product brands become category brands. There are abundant models, product brands offerings because consumers have intention to buy and possess more than 1 vehicle product. By proactive attacking new channel like gas station, spare parts; actively conducting mystery shopper programs, capable of visualizing product features, experienced in combining trade promotion, consumer promotion and in-site merchandizing, Masso helped activate many sell-out programs and successfully deliver expected message to end-users, as well as guide technician toward proper product usage; strengthen relationship between brands, consumers, intermediaries hence increase sale and maintain brand loyalty for vehicle brands.

Mitsubitshi, Toyota, Goodyear, Castrol, BP, Shell…are some key brands that trusted and used our services.

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