Revisiting digital marketing
effectiveness in Vietnam context

Digital battle is raging. It’s a fight to the death with every brand in play. The goal is simple: survive.


Digital integration is a winning game for some and an uphill battle for others. Jumping in without a sound understanding of different elemetns to the and a solid strategy could cost business a fortune. In order to tackle this challenge, we have designed an approach consisting of a one-day digital ideation workshop, where our team of consultants work together with you to review Vietnam digital market, to assess digital best-practices in and outside the industry, identify the your digital potential, and define the first set of mid-term priorities for your brand digital transformation. This workshop comprises the main pillars of Vietnam digital discovery, effective strategy & tools and concentrates in defining the priorities and potential next steps for defining a clear digital strategy.



In a first step, our team presented best practices in digital and showcased benchmarks in and outside the industry related to contact center solutions and customer interaction. Discussing these examples with the client, their possible impact and existing similar initiatives in the company, we were able to assess the digital maturity of the organization and understand their ambition in digital.


Defining your key supporters in the battle: content and tools. Content should be a pleasure to read and tools must be extremely ROI gainers. But what exactly are the elements that make a content marketing campaign successful? How do we make sure that the content marketing campaign we’re running has all the bells and whistles that it needs to give you your much needed traction? What are the latest tools that we can use in our brand’s current context? That’s what we’ll uncover right now.


Leveraging our consultant’s years of experience in the topic and according to the ambition of the client, our team could quickly assess and prioritize the ideas identified during the workshop session, as well as some primary recommendation for comprehensive digital approach in IMC campaigns.

Every moment, every glance, and every experience is a chance to capture the crowd’s unfaltering devotion and intense pride. Feed in to your consumer hunger now. They’ll stay relentless. They’ll stay rabid. They’ll make you a King.

Mr Thang Nguyen

Chairman of Masso Group

Mr James Nguyen

Business Director of Masso Group

Ms Mai Anh Nguyen

PR Manager of Masso Group

Kengo Kurokawa

CEO of Q & Me

Justin Choo

CEO of Knorex

Mr Qui Nguyen

Managing Director of QDigital


15:00 - 15:20Welcome guests

15:20 - 15:30Opening speech & workshop introduction

15:30 - 16:30Digital marketing trends in Vietnam & worldwide Consumer behavior towards social media marketing

16:30 - 16:45Tea-break

16:45 - 17:15Case studies: real industry, KPIs, & lessons learned

17:15 - 17:45Social media content marketing, an observation in Vietnam The role of KOLs, case WOMOnline

17:45 - 18:30Panel discussion: Update on new digital tools (dynamic banner, social profile, mobile apps) Digital marketing effectiveness in Vietnam implications

18:30 - 19:00IMC digitalization recommendations Q&A closing speech