Strategic Branding

Building companies' intangible asset, brand equity that most valued by customers and shareholders, is the core service of Masso Consulting (a business unit of Masso Group). We provides strategic consulting, training workshop and full services in strategic branding.

Our consultancy capabilities are built up on (i) International marketing and branding strategy knowledge, including in-house networking of top international and local experts (ii) Understanding of local consumer insights and business context (iii) High ability of creativeness (iv) Value-driven approach . In specific, we can help companies building brands in a strategic manner, specifically: 

  • Brand health check
  • Brand positioning
  • Product branding 
  • Corporate branding
  • Internal branding and corporate culture 
  • Stratetic branding for shares holders (investor relations)
  • Crisis management



LIP Model is our own tool for building brand equity in Vietnamese business context. We believe that an integration of Brand Leadership, Brand Identity and effective mix of marketing program Ps, including product, promotion, price, place, people...depending on nature of industry and business, is the most effective way for companies building brand equity in Vietnam and emerging markets. 

Our strategic branding model has been tested and proven for multiple successful brands in Vietnam.

Let contact us for further understanding and application