About Us

Masso Group is founded in 2000 and led by a group of marketing professionals. We are established to provide professional marketing services and consulting for Vietnam market. Masso is the company's master brand, which stands for marketing solution. We have international marketing expertise and local knowledge which are continuously enhanced by our learning and growing culture. In addition, we understand marketing environment and operation practices of Vietnam and Indochina markets well. These advantages make us a destination of branding, communications and marketing services for clients who are planning or doing business in Indochina markets.

Our business scope is summarized as follows

(1) Branding & Marketing Strategy Consultancy: As the company's name, that Masso stands for Marketing Solution, we provide both marketing & branding consultancy across stakeholders, specifically product brand marketing, corporate branding and investor relations or shareholder branding. We offer clients a total solution for marketing & branding, starting from consumer insights and market understanding by comprehensive marketing research (in partnership with research agency), brand leadership coaching, brand strategy including corporate identity, implementation and communications strategy as well as setting a systematic brand KPIs for monitoring/auditing and report. This total branding solution is based on our own strategic branding tool LIP@ which cost us multiple years of research and experience to build. 

(2) Integrated Marketing Communication (IMC): Masso Group can offer clients one-stop shop of an integrated marketing communication campaign that requires an optimum mix of traditional offline communications and online line communication tools. Hence it also mean single expertise such as Advertising, Events Management, Public Relations, Brand Activation and Digital Marketing is one of our marketing communication service, depending on clients' need. This approach is based on our integrated structure with mix of internal expertise and pool of external specialists and experts both local and International.

(3) Digital Integration (DI@massogroup): regardless the growing trend of digital communications, brands seem still struggling on how to catch the digital trend effectively. Companies are wondering how to integrate traditional communications with online ones, things such as LoSoMo, Prosumer. Some brands have tried to utilize digital marketing tools such as SEO, social media, mobile marketing…However a comprehensive integration of traditional communications and digital marketing is not yet reached. As an integrated “branding partner” Masso Group have been active in R&D and established Digital Integration (DI@massogroup), a dedicated team, providing clients an integrated solution for online and offline communications. Together with its strategic digital partners/suppliers, DI can help clients start with social insight research, formulate integrated digital marketing strategy, then manage Implementation of a full digital marketing campaign and finally measure the result.

(4) Marketing Services (Legal name: Marketing Outsource - MO): Cultivating our 15-year of field marketing experiences and local marketing environment understanding, we have been providing marketing services to many MNC brands such as P&G, Nokia, Microsoft...in Vietnam market. The services include field marketing, sales promotion, sales activation, retail channel activation, shopper marketing across 63 provinces country coverage and Indochina markets.

Our Purpose

Our Name: MASSO stands for Marketing Solutions

Our Mission: To help organizations building strong brands in a sustainable manner

Our Vision: Top destination for strategic branding and communications

Our Philosophy: B.FUN standing for Business with Fun!

Our Values: B.FUN 

Believable by our stakeholders, particularly our dear customers and employees

Fortitude in all situation and everyday life challenge

Understanding all challenges even issues that customers and staff facing that we can share and add values

New everyday! we bring new ideas for clients as well as innovative activities to eevreyday work

 

 

 

The Core Team

Nguyen Trung Thang, Ph.D. - Masso Group, Chairman

Thang is the founder of Masso Group and acts as Chairman. He has multiple-year marketing experiences in a blue chip company on the local and Asian market. His last posting before founding Masso Group was Business Development Manager for Shell East Zone (Asia Pacific), where he participated in retail strategy and business development across 40 Asian countries. During his working time in Asia, he got an extensive working experience with Mckinsey & Company, the world leading consulting company. Expert in both consumer and retail marketing, particularly marketing communications and strategic branding, Thang has solid records in elaborating marketing strategies, numerous branding and integrated marketing communication projects are under his supervision for International and Vietnamese companies.

Khanh Nguyen - Masso Group, Managing Partner

Khanh started his career in marketing with Shell, Unilever and then dedicated his interest in advertising industry for more than 15 years. He worked for work for global advertising agencies like Lowe, Grey , Leo Burnet and Havas before leading joining Masso Group's BoDs.  With extensive experience in creative, account management and media, Khanh is currently advising creative works for clients at Masso Group. 

James Nguyen -  Executive Director
James was graduated from Curtin University – Australia in Business Administration. He is holding the Executive Director position at Masso Group. He has a lot of hands-on experience with digital-based communication campaigns of big brands like OMO, Clear, Comfort, Samsung... Before joining Masso Group, James worked in global agencies (Ogilvy, Grey) and Digital media agencies such as Early Risers Media, MMS. With his IMC and digital experiences, James is confident to lead any communication projects, particularly digital-based IMC. Currently James is functioning as Executive Director.

Jolie Nguyen, MBA - Account Director

 

Jolie (Ms. Duong) graduated MBA in Australia. She has more than 5 years of experiences with account management in media at global agency (Mindshare) before joining Masso Group. At Masso Group, Jolie is heading account and media team.

Cao Thi Thu Hue - Senior Account Manager

Hue has more than 5 years of experiences with account management at Densu agency before joining Masso Group. At Masso Group Hue is taking care of key account management as Senior Account Manager 

 

Jackie Nguyen -  Head of Design

Jackie has been working with Masso Group since the date of graduation. He was rotated to play multiple management positions within Masso Group, including design, production and event operation management. With extensive experiences in event production and 3D design, Jackie is now assigned to function as Head of design and events team. 

Nguyen Kieu Trinh -  Event Director

Trinh is very experienced in event management in Vietnam context, particularly corporate events, marketing events. Trinh has 10-year experience of event management in Vietnam context, particularly corporate events, marketing events.  She has been managing many successful client events at Masso Group, such as Honey Well, Vingroup,  Castrol, Casio, Tetra Pak, P&G, Eva air …

 

Thuong Nguyen  -  PR Manager

Thuong started her PR career at Masso Group as PR Executive  and now Manager of PR & Content team. Thuong has  accumulated intensive PR/ communications experiences across industries including FCGG, Health care, Hightech, Real estate...

 

Han Le, MA - Social Media/Content Adviser

 

Han hold a Master degree in English language teaching from Assumption Uiniversity. She has been working on social marketing across International brands, including Singapore Tourism Board, EVA air, Biotrade, VMI...With experiences on content marketing and social marketing areas, Han is responsible for developing digital integration solutions and integrating them with traditional communications for customers at Masso Group.

Hanh Ha (Ms.) -  Strategic Planning Advisor

 

Hanh started her in Media industry with Channel News Asia, Wentretho...Hanh has joined Masso Group as Business Manager  and now Strategic planning manager. Hanh has  accumulated intensive brands communications experiences across industries including FCGG, Health care, Hightech, Real estate...At Masso Group, Hanh is leading strategic planning & Content marketing.

Dương Thu Trang - Masso Hanoi,  Chief Rep.

Trang is current holding Chief Representative of Masso Hanoi after accumulating extensive experiences across areas in 10 years working with Masso Group.


In addition to 50 key management staff, Masso Group  has a professional pool of International experts, freelance consultants and and part-time staff,  which can be promptly teamed up when needed. The effective combination of key management staff with professional freelancers allows the group to meet clients' expectations even in the most difficult conditions, always respecting timing and resources.

Nguyen Trung Thang- Masso Group, Chairman

Thang is the founder of Masso Group and acts as Chairman. He has multiyear marketing experience in a blue chip company on the local and Asian market. His last posting before founding Masso Group was Business Development Manager for Shell East Zone, where he participated in retail strategy and business development within 40 Asian countries. During his working time in Asia, he got an extensive working experience with Mckinsey & Company, the world leading consulting company. Expert in both consumer and retail marketing, particularly marketing communication and strategy, Thang has solid records in elaborating marketing strategies, numerous marketing and brand communication projects are under his supervision for International and Vietnamese companies.