Strategic Branding

Building companies' intangible asset, brand equity that most valued by customers and shareholders, is the core service of Masso Consulting (a business unit of Masso Group). We provides strategic consulting, training workshop and full services in strategic branding.

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Digital Integration

The emerging and growing trend of digital communications have changed organizations’ communication strategy and tactics across the world. The today consumer is called “Prosumer” - the proactive consumers - who actively participate in online communication with companies’ stakeholders.

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Investor relations consultancy

Concept of investor relations (IR) in Vietnam stock market is still underestimated when public companies see no instant result from the stock price. IR is a course of action aiming at effective two-way communication, a strategic bridge, helping the company achieve its fair market value.

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Marketing communications

Marketing communication is not only science but also art and creativity. To make a communication activity effective, it is a "must" that marketers have to understand their marketing objectives/constraints and consumers insight well otherwise it is just a "fun and creative campaign but neither sales nor brand building!".

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Research & strategy

Consumer behavior understanding is the heart of marketing and branding. However today research on consumer, industry, competitor and employee is also changing with online research tools.

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