High tech

Within rapid changing trends, fragmented communication channels and profileration context of high tech brands where switching cost is low and product life cycle is short, branding for high tech product becomes extremely challenging. To help business to optimize high tech products for business purpose, Masso Group believes building trust, providing effective communications are key to win the competition.

Starting with market intelligence (competitor landscape and consumer usage & attitude in local market) for every communication campaign launched, Masso Group commit for long term partnership toward high tech brand, from market penetration to brand loyalty through integrated marketing solution. High-tech brands trusted our services include VNPT, Motorola, Samsung, Sony, Hitachi, S-fone, Beeline, Nokia…