FMCG

With the population almost reaching 90 million people, Vietnam is one of the most promising consumer markets for FMCG brands in Asia. In addition, the more the living standard improves, the more concern toward product safety, convenience consumers put on branded products to reduce risks. Thousand of products go branded (from local to global) makes consumers becomes savvy with similar offerings. As more and more brands want to share consumers’ disposable income, effort to penetrate open markets like rural area reshapes the industry on how to catch up increasing needs, how to build efficient branding as well as how to designate best suited “route-to market” strategy for any product. Moreover, branding in this consumer industry becomes more challenging these days due to fierce competition. Understanding consumers’ insight, stimulating brand trial, building brand awareness and brand loyalty through effective brand strategy and communication campaigns are what Masso Group can help FMCG brands succeed in Vietnam market.

Masso Group has created type of pioneer family day (Nestle), creative concept (ENAT), children olympic festival & first Guinness hand painting for children (Dutch Lady); carried out successful repositioning campaign and rural penetration for this brand. Moreover, proposing and implementing impressive wet sampling for bottled coffee (Birdy) at modern trade like supermarket, parking lot, combined smartly brand activation at new channels like university (Lipton), cafe, school, internet station, residential, public site (Coke), HOREKA (BAT). Masso Group also know how to explore site branding, interactive games, creative roadshow and reinforced PR to amplify the efficiency of the program. FMCG brands using Masso Group services could name a few like Lego, Dutch Lady, Coke, Lipton, P&G, Birdy, BAT, Colgate, Palmolive…