In the past, content was written by professional writers or journalists and edited before publishing. In today’s world whatever consumers do in a particular location can be uploaded on mobile phones and shared on social networks. This trend of consumers is called LoSoMo (Local, Social & Mobile); a trendy acronym in digital marketing!
In short, the nature of today consumer and internet requires companies to change their communication, from traditional to conversational, from prime time to real time, from transactional to interactional. Regardless the growing trend of digital communications, brands seem still struggling on how to catch the digital trend effectively. Companies are wondering how to integrate traditional communications with online ones, things such as LoSoMo, Prosumer. Some brands have tried to utilize digital marketing tools such as SEO, social media, mobile marketing… However a comprehensive integration of traditional communication and digital marketing is not yet reached.
As an integrated “marketing partner” Masso Australia have been active in R&D and established Masso Digital Integration– Masso DI– a dedicated team providing clients an integrated solution for online and offline communications. Specifically Masso DI can help companies with:
– Social insight research.
– Formulate integrated digital marketing strategy
– Manage Implementation of a full digital marketing campaign
– Measure the result with our own “Social Media Monitoring” tool